Generative AI for Creative Content

Generative AI is transforming how content is created and consumed. Media and Entertainment companies face an insatiable demand for personalized and engaging content to serve their audiences across channels. Using models like Stable Diffusion where images and video can be generated with just a simple text prompt allows businesses to automate content creation at scale. This helps creators improve efficiency in meeting content demand by automating repetitive tasks, optimizing campaigns, and providing a hyper-personalized experience for the end customer. The business value is clear through increased content output, cost savings, improved personalization, and enhanced customer experience. Whether generating social media posts, product photos, marketing emails or even footage for a film, Generative AI is poised to revolutionize content creation in M&E. However, generative AI models that simply generate content from scratch are not enough. Raw content generation lacks efficiency and usefulness for most practical applications. Content creators need fine-grained control over style, layout, and other attributes to produce high-quality, tailored content. In many cases, companies already have existing content assets that need to be modified, remixed, and refined. Generative AI will be far more appealing if it can satisfy these additional capabilities.